About Vireloup

Re-engineering the world
Hugh Peterken

Vireloup Pty Ltd

Strategic Business Analysis Consulting is the unique capability of the Vireloup team. Building from a core competency in business analysis, our team understands that transforming businesses is about more than slogans and logos. We insist on staff that understand complex systems and can develop real world solutions to your challenges.

Vireloup was started by Hugh Peterken in response to the frustrations of customers of existing consulting organisations. Hugh’s background in business, IT and consulting provides a unique perspective. Hugh is at the forefront of promoting business analysis as the profession of the future. He is Past President of the IIBA® Australian Chapter,  past Chairman of The Institute of Engineering and Technology (Australia), a Council Member of CICTA (the Queensland Council of ICT Associations) and is a member of MICTAC, the Queensland Government ICT industry reference group. Hugh is well known in business circles and presents regularly at conferences.

Hugh Peterken’s Career
Chief Executive Officer, Vireloup Pty Ltd
since Sept 2017
Engagement Manager, Business Analysts Pty Ltd
Feb 14 – Aug 17
Chief Information Officer, Metro North Hospital and Health Service
Jul 13 – Jan 14
Chief Information Officer, Watpac Limited
Feb 11 – Dec 12
Global Chief Information Officer, International Red Cross, Geneva
Oct 04 – Feb 10
Senior Engineering ManagerTelstra Mobile Services
Dec 85 – Oct 04

IT Strategy

see blog Just do these 5 things!

Technology and Strategic Planning

see blog How do we benefit from technology? Wrong question!

Interim executive

see blog To interim or not to interim

Cloud strategy

see blog Why are executives so keen on the cloud? Follow the money

Mining, Construction and Civil Engineering

see blog How do CIOs befriend the miners?

Not for Profit and Small to Medium Enterprise

see blog How can the not for profit sector join the digital economy?

Utilities and Telecommunications

see blog Don’t get comfortable, the internet of things is coming

If you are interested in finding out more or working with Hugh Peterken, please leave some contact details